SIEMATIC LEXY BOOTH AWE 2021 SHANGHAI
Booth design project combining two famous brands under the one roof. The long development process started in 2018 for the LEXY brand included design of each and every detail of the booth from the first sketch to the final pre-poduction 3D drawings.
SIEMATIC area was dedicated for three main products and provides the real cooking event experience. The main brand color of 2020 was the dark blue.
Number of different design concepts was proposed in the initial design phase. Later one of the concepts chosen by the client was further developed as a detailed 3d model
Alternative design proposal for the SIEMATIC part of the booth project.
The main principle is to separate an area from the people flow in corridors and from the LEXY booth by cerating the metal frames.
